Family homes take a beating; spilled drinks, muddy paws, dropped toys, the lot. If you are weighing up flooring at pre-start and hybrid keeps coming up as “the waterproof one,” it is worth knowing that laminate has caught up, and in some ways overtaken it. Quick-Step Impressive Ultra is the proof.
What waterproof laminate actually is
Laminate has always been built from layers: a dense core, a printed timber-look image layer, and a clear wear layer on top that takes the daily punishment. What has changed is the core and the sealing. Waterproof laminate ranges like Impressive Ultra use a moisture-resistant core and a sealed joint system, so spills sit on the surface instead of creeping into the board and swelling it.
That matters because swelling – not scratching – is how most floors actually fail in a family home. A glass of water left overnight, a leaking dishwasher, a toddler with a cup: these are the everyday events that quietly ruin a floor that isn’t built for them.
Where Impressive Ultra actually fits in
Quick-Step is a premium Belgian flooring brand, and Impressive Ultra is its waterproof Laminate Wood range. Built for real-life spills without making you compromise on the timber look.
There is a common assumption that if you want a truly waterproof floor, a hybrid is your only choice. It is worth being honest about both sides of that argument. Titan has already covered the laminate-versus-hybrid case in detail. Read our full comparison guide.
Why laminate beats hybrid for a new build
Reaching for hybrid because they are waterproof makes sense on paper. However, Impressive Ultra closes that gap while keeping laminate’s key advantages. You get sharper embossing and a more convincing timber texture. It offers a lower price point and a longer track record in Australian conditions. For a family home, it delivers a waterproof floor without the trade-offs you might expect.
See it, feel it, take it home
Photos flatten texture and undersell how waterproof laminate feels underfoot. Come into our showroom in Osborne Park to compare Impressive Ultra decors side by side and see which one suits your home’s light. Titan installs from Two Rocks to Mandurah and supplies throughout the South-West.
Give us a call or ask for a quote next time hybrid comes up as the default choice – it is worth hearing the laminate case first.
